City Wayfinding is part of
Close

London

Customer

Transport for London

Context

Since 2000 London has directly elected a Mayor of London with responsibility for transport policy delivered by a single organisation, Transport for London (TfL). This has consolidated policies which today include walking as a form of transport.

An influential report in 2004 by Gehl Architects called for a better balance between vehicles, pedestrians and cyclists, improved conditions for walking and promoting a mind-set towards a people-oriented city culture. This, and a host of walkability studies led to Legible London wayfinding, which was introduced to benefit the transport system, economy and public health by providing predictable, consistent information to build pedestrians’ confidence.

Three years of pilots and evaluation gave positive findings to strengthen the business case:

  • Legible London (LL) reduces pedestrian journey times by 16% (Bond Street area)
  • 85% of users commended how easy and intuitive LL is
  • 91% of those surveyed supported the plan to install the system London-wide
  • 23% reported that Legible London made them more confident wayfinders
  • 32% of users stated that the system reduces feelings of ‘being lost’
  • LL signs attracted 40 unique users per hour, on average

Scope

The first stage of the LL database rollout was timed for the launch of London’s Cycle Hire system in June 2010. 1,600 maps adorned 400 cycle docking stations, (each site has maps facing two directions and at two scales). In order to meet the needs of the London 2012 Olympic and Paralympic Games the basemap was quickly extended across the full extent of Greater London (1,600km2).

The Olympics saw a surge in map based information products to help 5 million visitors navigate their way between hotels, tourist attractions and Olympic venues. T-Kartor’s data driven mapping system was able to quickly create unique maps centred on every conceivable use: venue hoardings and guides; 70 temporary information pods; maps at underground and mainline stations; temporary diversion information; ‘last mile’ cycle and walking approaches to venues and a citywide visitor guide.

Since its creation the Legible London wayfinding database has been maintained to be current and accurate, utilising stakeholder feedback from all 33 boroughs, the rivers and canals trust and several BIDs. Our online management portal has been indispensable for TfL to oversee and approve basemap updates, track information assets and plan maintenance frequencies.

Deliverables

  • Pedestrian wayfinding monoliths
  • Cycle Hire Docking Stations
  • Continuing Your Journey Posters
  • Olympics Walking and Cycling Routes
  • Cycle Superhighways
  • Olympics Host City Map (folded leaflet)
  • A4 bus vicinity maps
  • Bus diversion maps
We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
Accept